맨체스터대학교 졸업

마케팅 심화전공: International Marketing 전공 교재

jeanson 2010. 6. 10. 11:32

International Marketing (Paperback)

by Pervez Ghauri (Author), Philip R. Cateora

Visit Amazon's Philip R. Cateora Page

 









Marketing Across Cultures (Paperback)

by Prof Jean-Claude Usunier (Author), Julie Lee (Author)

ISBN-10: 0273685295

ISBN-13: 978-0273685296


















International Marketing: Strategy and Theory (Paperback)

by Sak Onkvisit, John Shaw

ISBN-10: 0415772621

ISBN-13: 978-0415772624















국제마케팅 과목은 경영학과 마케팅 세부전공 심화과목 중 하나이죠.

다음은 국제마케팅 관련 e저널 리스트입니다

Journal Ariticles (36)

E-Journal articles require your university username and password to access off-campus

 

Agrawal, Madhu (1995), "Review of a 40-Year Debate in International Advertising: Practitioner and Academician Perspectives to the Standardization/Adaptation Issue," International Marketing Review, 12 (1), 26-48

Amine, Lyn S. (1996), "The Need for Moral Champions in Global Marketing," European Journal of Marketing, 30 (5), 81-94

Arnold, David J. and John A. Quelch (1998), "New Strategies in Emerging Markets," Sloan Management Review, 40 (1), 7-20

Bennett, Roger (1997), "Export Marketing and the Internet: Experiences of Web Site Use and Perceptions of Export Barriers among UK Businesses," International Marketing Review, 14 (5), 324-344

Borgerson, Janet L. and Jonathan E. Schroeder (2002), "Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation," European Journal of Marketing, 36 (5), 570-594

Cavusgil, S. Tamer, Tunga Kiyak, and Sengun Yeniyurt (2004), "Complementary Approaches to Preliminary Foreign Market Opportunity Assessment: Country Clustering and Country Ranking," Industrial Marketing Management, 33 (7), 607-617

Craig, C Samuel and Susan P. Douglas (2001), "Conducting International Marketing Research in the Twenty-First Century," International Marketing Review, 18 (1), 80-90

de Mooij, Marieke (2000), "The Future Is Predictable for International Marketers," International Marketing Review, 17 (2), 103-113

de Mooij, Marieke and Geert Hofstede (2002), "Convergence and Divergence in Consumer Behavior: Implications for International Retailing," Journal of Retailing, 78 (1), 61-69

Ghauri, Pervez N. and Tony Fang (2001), "Negotiating with the Chinese: A Socio-Cultural Analysis," Journal of World Business, 36 (3), 303-325

Guillén, Mauro F. (2001), "Is Globalization Civilizing, Destructive or Feeble? A Critique of Five Key Debates in the Social Science Literature," Annual Review of Sociology, 27 (1), 235-260

Hadjikhani, Amjad and Pervez N. Ghauri (2001), "The Behaviour of International Firms in Socio-Political Environments in the European Union," Journal of Business Research, 52 (3), 263-275

Halliburton, Chris and Reinhard Hünerberg (1993), "Executive Insights: Pan-European Marketing - Myth or Reality," Journal of International Marketing, 1 (3), 77-92

Hamel, Gary and C. K. Prahalad (1985), "Do You Really Have a Global Strategy?," Harvard Business Review, 63 (4), 139-148

Harris, Greg (1994), "International Advertising Standardization: What Do the Multinationals Actually Standardize?," Journal of International Marketing, 2 (4), 13-30

Hofstede, Geert (1994), "The Business of International Business Is Culture," International Business Review, 3 (1), 1-14

Leonidou, Leonidas C. (1996), "Product Standardization or Adaptation: The Japanese Approach," Journal of Marketing Practice: Applied Marketing Science, 2 (4), 53-71

Levitt, Theodore (1983), "The Globalization of Markets," Harvard Business Review, 61 (3), 92-102

MacMillan, Ian C. and Rita Gunther McGrath (1997), "Discovering New Points of Differentiation," Harvard Business Review, 75 (4), 133-145

Madsen, Tage Koed and Per Servais (1997), "The Internationalization of Born Globals: An Evolutionary Process?," International Business Review, 6 (6), 561-583

Mintzberg, Henry (1983), "The Case for Corporate Social Responsibility," Journal of Business Strategy, 4 (2), 3-15

Mintzberg, Henry (1984), "Who Should Control the Corporation?," California Management Review, 27 (1), 90-115

Nakata, Cheryl and Yili Huang (2005), "Progress and Promise: The Last Decade of International Marketing Research," Journal of Business Research, 58 (5), 611-618

O' Grady, Shawna and Henry W. Lane (1996), "The Psychic Distance Paradox," Journal of International Business Studies, 27 (2), 309-333

Ohmae, Kenichi (1989), "The Global Logic of Strategic Alliances," Harvard Business Review, 67 (2), 143-152

Okazaki, Shintaro and Javier Alonso Rivas (2002), "A Content Analysis of Multinationals' Web Communication Strategies: Cross-Cultural Research Framework and Pre-Testing," Internet Research: Electronic Networking Applications and Policy, 12 (5), 380-390

Quelch, John A. and Lisa R. Klein (1996), "The Internet and International Marketing," Sloan Management Review, 37 (3), 60-75

Rugman, Alan and Richard Hodgetts (2001), "The End of Global Strategy," European Management Journal, 19 (4), 333-343

Samiee, Saeed (1993), "Retailing and Channel Considerations in Developing Countries: A Review and Research Propositions," Journal of Business Research, 27 (2), 103-129

Samiee, Saeed (1998), "The Internet and International Marketing: Is There a Fit?," Journal of Interactive Marketing, 12 (4), 5-21

Samiee, S et al (2003) "Advertising Standardization in Mulitnational Corporations: The Subsidiary Perspective" in Journal of Business Research, Vol 56, Iss 8, pp 613 -626

Sethi, S. Prakash (1975), "Dimensions of Corporate Social Performance - an Analytical Framework," California Management Review, 17 (3), 58-64

Singh, Nitish and Hisako Matsuo (2004), "Measuring Cultural Adaptation on the Web: A Content Analytic Study of U.S. And Japanese Web Sites," Journal of Business Research, 57 (8), 864-872

Solberg, Carl Arthur (2002), "The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance," Journal of International Marketing, 10 (3), 1-21

Teng, Bing-Sheng (2004), "The WTO and Entry Modes in China," Thunderbird International Business Review, 46 (4), 381-400

 

 

 

Zaheer, Srilata and Shalini Manrakhan (2001), "Concentration and Dispersion in Global Industries: Remote Electronic Access and the Location of Economic Activities," Journal of International Business Studies, 32 (4), 667-686